Glossary
Menu Engineering
The discipline of analyzing dishes by popularity × margin to optimize the menu.
Definition
Menu engineering plots every dish on a 2×2 of popularity (units sold) and contribution margin (revenue minus plate cost). Each dish becomes a Star, Plow Horse, Puzzle, or Dog, and each quadrant has a playbook. Forkcast surfaces this matrix from POS + recipe data.
Tags
menu-engineering
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