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Glossary

Star (Menu Engineering)

A dish with high popularity AND high margin — the ideal.

Definition

Stars are dishes that sell often and earn well per plate. The strategy: protect them. Don't change recipe, don't discount, feature them on the menu cover and on aggregator listings. They are the engine of the kitchen.

Tags

menu-engineering
Related terms
Plow Horse
A dish that sells well but earns thin margin.
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Puzzle
A dish with high margin but low popularity.
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Dog (Menu Engineering)
A dish with low popularity and low margin.
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Star (Menu Engineering) — Indian HORECA glossary | Forkcast