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Glossary

Dog (Menu Engineering)

A dish with low popularity and low margin.

Definition

Dogs are candidates for removal. They take up menu space, complicate the prep line, and contribute little. Remove them unless they have strategic value (vegetarian option, regional must-have).

Tags

menu-engineering
Related terms
Star (Menu Engineering)
A dish with high popularity AND high margin — the ideal.
→
Plow Horse
A dish that sells well but earns thin margin.
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Puzzle
A dish with high margin but low popularity.
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Dog (Menu Engineering) — Indian HORECA glossary | Forkcast