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Glossary

Puzzle

A dish with high margin but low popularity.

Definition

Puzzles earn well per plate when they sell, but they don't sell often. The fix: better menu placement, photography, descriptions, server upselling, or aggregator promotion.

Tags

menu-engineering
Related terms
Star (Menu Engineering)
A dish with high popularity AND high margin — the ideal.
→
Plow Horse
A dish that sells well but earns thin margin.
→
Dog (Menu Engineering)
A dish with low popularity and low margin.
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Puzzle — Indian HORECA glossary | Forkcast